Who we are


Where it all began


It all started with a little girl who had a profound appreciation for nature and an uncanny ability to recognize the gifts of all living beings.

Twenty years later our founder, Kristin, combined the wisdom of the West with her experiences in the East—from Gallup consulting to positive psychology and thousands of hours of executive coaching. She believes we can design our lives to be better, both at work and at home, because they are really one and the same.


When we put our values, interests, and talents at the center of our life, we live in a way that honors our true North.

WYLD creates experiences that change the way you think and work; we help you build your compass.


Like many great ideas, our name was born on a napkin.

It honors the working cattle ranch where we designed our first experiential classroom — Wyoming (WY) + LeaDership (LD) = WYLD. We’re spelled a bit differently, and we like that; it’s a nudge that there’s no one way or right way.


WYLD represents a belief that the natural world can reveal the true nature of our leadership - our potential and our impact. 

WYLD examines and expands upon the belief that each individual possesses a gift that uniquely serves a purpose in the world.


“It did not really matter what we expected from life, but rather what life expected from us. We needed to stop asking about the meaning of life, and instead to think of ourselves as those who were being questioned by life—daily and hourly. Our answer must consist, not in talk and meditation, but in right action and in right conduct. Life ultimately means taking the responsibility to find the right answer to its problems and to fulfill the tasks which it constantly sets for each individual.”

Victor Frankl, Man's Search for Meaning 


Our purpose

Our mission is to draw out the unique greatness in people.

Inspired by the beauty and simplicity of nature and the instinctual resources to build the life you want, WYLD is about learning to see and feel what’s already within you. Undomesticated, free, autonomous, and creative, WYLD serves people of all ages, backgrounds, and industries. We are here to support anyone who wants to grow and live a more intentional, fulfilling life.

WYLD is about finding the internal compass within yourself or your business. It is about quieting society’s chaos and incessant chatter that influence us to steer our lives or businesses according to cultural expectations, norms, and pacing.



Our core team


Kristin Meek

As the Founder and Chief Experience Officer, she is our roots system that represents a powerful foundation for our past, present, and future.


Kalli Simon

As the Director of Operations, she is the trunk or connective tissue that ensures we remain in sync as we grow.


Vandana Allman

As the Chief of Executive Development, she acts as the branches that stretch us into new spaces.


Hannah Baker

As the Creative Director, she embodies the leaves that evolve with every passing season.